04 / Proof

Selected Work

A curated look at selected work led and shaped with talented teams, partners, and cross-functional leaders across capability building, experience transformation, brand activation, and growth.

Post-it notes clustered around the question ‘Why is honoring our coffee heritage important to the future of Starbucks?’
Brand Activation

Coffee at the Center

Translated a CEO-level concern into a structured leadership alignment experience, helping senior leaders clarify what “coffee-first” meant for the Starbucks brand, culture, and future.

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Moonshot Messenger concept artifacts pinned on a moon illustration.
Enterprise Growth

New Growth Engines

Helped senior executives turn fragmented growth ambition into a structured pipeline of future business opportunities, creating clarity around larger, more expansive moonshot opportunities beyond incremental innovation.

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Strategy artifacts, roadmap, and mobile app screens for a next-generation loyalty and digital experience program.
Experience Transformation

Next Gen App & Loyalty

Led a high-stakes app and loyalty transformation from ambiguity to an executable program, shaping the vision, cross-functional team, partner model, governance, and transition into delivery.

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Andrew facilitating a Discover + Design workshop at Starbucks, standing at a wall of concept posters and sticky notes with seated participants in the foreground.
Capability Building

Building Discover + Design at Starbucks

Built and scaled an internal strategy, innovation, and insights capability—establishing the team, methods, portfolio, and operating model that helped the enterprise rapidly explore, test, and advance important work.

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